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Inject breakthrough impact into your organization through collaboration with Advanced Strategic Advisors. We have a world-class team of knowledgeable, connected strategists who help industry clients outpace the competition and outperform expectations. Our focus is to help industry innovators realize meaningful growth transformations – encouraging lasting improvements that drive sales, profitability, and value. |
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| Strategic input from the ASA team can flatten the learning curve and produce actionable plans in: |
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- Go To Market (GTM) Strategy Expansion |
| The ASA Team Includes: |
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Inject breakthrough impact into your organization through collaboration with Advanced Strategic Advisors. We have a world-class team of knowledgeable, connected strategists who help industry clients outpace the competition and outperform expectations. Our focus is to help industry innovators realize meaningful growth transformations – encouraging lasting improvements that drive sales, profitability, and value. |
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| Strategic input from the ASA team can flatten the learning curve and produce actionable plans in: |
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- Go To Market (GTM) Strategy Expansion |
| The ASA Team Includes: |
Past Chairman of the Board of Directors for the Sports Fitness Industry Association and former CEO of Life Fitness, Chris has a respected history of corporate leadership and product innovation to his credit. His generalist skills in organizational management and business operations alignment help him serve client needs from the strategy on down to front-line execution.
“Building new capabilities and new businesses to capture opportunity is both exhilarating and risky, and it requires adept strategy shifts as experience grows. I’ve developed a keen understanding of how strategy changes across business cycles during my time in the c-suite; and now I get to share what I’ve learned so far -- by helping companies bring new product ideas to commercial success, and by guiding business growth across all functional areas of a business as they get in sync and work together.”
Tim is a sales strategy, scaled distribution, and organizational growth expert with more than 30 years of global fitness industry experience. Having held multiple Senior Executive Management positions with companies such as Life Fitness, he has repeated and proven success in developing and executing detailed go-to-market strategies across global regions, channels and segments.
“Sales and distribution strategies are the drivers for the business at multiple levels and ensuring that all parts of the machine are working efficiently together is vital to addressing growth, development, and profit objectives in any environment. Starting with trusted, quality relationships, the sales process can be both competitive and cooperative at the same time, and the teams who can walk that thin line well are successful in account acquisition and capturing share of wallet much better than the market average.”
Having built and expanded several sales-driven organizations, Gregg’s expertise in deal negotiation, manufacturer and key stakeholder relations, and business valuation expansion is well-honed. Starting with a single company location in 1994, Gregg has first-hand experience expanding company horizons to increase territories, business lines, and market channels to national-scale enterprises worth tens of millions of dollars.
“Recognizing opportunity for business investment isn’t as simple as many think, and taking the risks necessary to adequately resource new models can be uncomfortable and challenging, no matter how necessary. Proven expertise on what works and what doesn’t can provide valuable insight on the opportunities and investment options, and lower the barriers to entry, for businesses who want to be on a faster track to bottom line growth and profitability.”
Having led and developed fitness concepts and renovations for Hilton Worldwide, Jodi brings a wealth of knowledge and success conceptualizing health clubs, gyms and fitness and wellness facilities across a vast spectrum of demographics and markets. From concept development to launch, she is the go-to design expert for creating and evolving brand standard experiences for clients all over the world.
“Working in close partnership with owners, developers, interior designers, and architects to maximize client vision is tantamount to creating some of the strongest and most unforgettable brand experiences in the world, which is what premium properties demand. The ability to integrate facility functionality and aesthetics into properties and brands that result in inspirational experiences is a dynamic art that is honed with experience, and it’s what I love to do. From the facility planning stages through the installation and the final public launch, working with client teams to make their visions into compelling realities is my life’s work.”
Having perfected his command of scalable processes and resources while equipping the fitness facility for every Hyatt hotel in the world (over 400), Kent has his finger on the pulse of the compelling user experience trends that surpass client expectations and inspire engagement. He has 30+ years as a leader in the fitness industry, working with a global portfolio of brands including Life Fitness, Hyatt, Blackstone REIT, Westin, and Marriott.
“Every piece of the floor-to-ceiling experience in any facility or location is reflective of that brand, and the world’s leading brands want specific standards upheld across every touchpoint. There’s both an art and a science to making sure that related projects echo each other without exact duplication within a brand standard, letting each location’s unique attributes shine through while supporting and even lifting the standard of the whole.”
With extensive experience across the full marketing spectrum, LaRae has a global reputation for multilevel success in brand introduction, expansion, and management. She established her high-performance standards in the telecommunications, technology, and outdoor recreation sectors before entering the fitness & wellness industry, amassing deep knowledge and creative resourcefulness to optimize marketing efforts across geographies and market channels for companies at every level of development.
“Marketing leadership as an integrated function is critical for company growth and stability, working with all disciplines within the organization to unite behind the same vision and direction. Smart, strategic marketing reaches beyond transactions towards relationships and reputation growth. From what I’ve seen and from the teams that I’ve been lucky enough to be a part of, building and successfully executing a cohesive brand strategy is an absolute must for meaningful, sustained growth in any business.”
Developing sales team performance is Bruce’s specialty, having successfully championed high performance sales teams and market expansion activities within the fitness industry for the past 20+ years. He counsels business owners and CEOs on building new capabilities and new businesses using agile sales strategies, market channel attentiveness, and product go-to-market techniques to effectively break through and succeed on a commercial scale.
“Not every product idea, even if it’s a good one, can make it from innovation to production to commercialization successfully. Having expert knowledge of the demands and expectations of particular market segments, knowing which products meet those needs on a multi-faceted scale, and being able to connect the client to the right solutions are three critical elements to any sales team’s ultimate success.”
A Department of Defense employee for over 10 years and government sales and channel development expert for more than 25 years, Pat has knowledge and expertise on the most effective and efficient ways to create and fulfill projects for the U.S. Military, federal and state government agencies. Navigating the needs and requirements of these projects require insider knowledge to overcome critical challenges and ensure successful project completion.
“Working with the processes and demands of military, first responder and government clients requires knowledge of the complex systems involved, and of how to bring a project through the multiple layers from client interest to a successful project completion.”
Eric is a Mergers & Acquisitions specialist, having advised a broad range of companies from early-stage technology start-ups, private equity firms and large cap, multinational corporations. From his time in Silicon Valley and on Wall Street, his win-win mindset around transactions puts a focus on building high performance teams and cultures, expanding addressable markets, integrating technology, and implementing operating efficiencies.
“Steve Jobs once said: ‘I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance’ and those words hold tremendous truth. Agility is important, and adjustments need to be made continuously, but giving up is not an option.”
Initially credentialed in the United Kingdom as a Chartered Certified Accountant with Ernst & Young, Sarah’s now 35 years of financial expertise and perspective are critical in evaluating risk, along with exploring the capitalization and resource requirements necessary, to move business objectives forward. She brings deep knowledge of pricing and concession, investment and acquisitions, and relevant business impact assessments to any project she’s involved in.
“Balancing the pursuit of opportunity with the acknowledgement of risk in today’s ever-changing environment requires expertise that comes from vast, differentiated experience. That, and analyzing trackable financial and performance data patterns to limit instability in the business as much as possible.”
